Michael Dell blew me away at Fortune's Brainstorm Green conference with his forward-thinking, constant questioning how to be better, more energy efficient, less wasteful, more receptive to clients' needs, and how he's about to come out with a light-weight, energy-efficient computer that is no less powerful yet green, green, green, and bamboo brown.
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According to a Goldman Sachs report, companies considered leaders in environmental and social policies lead in stock market performance by an average of 25%.
I'm the principal of Go Green! PR and a former Forbes Magazine and CNN reporter with over fifteen years of public relations experience.
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Today I contacted 20/20, Time, Newsweek, NPR, and CNN for national media attention on the pending aerial pesticide spraying in California, which must be stopped. I also contacted journalist friends, asking them to get my/our concerned citizens pitch to appropriate reporter.
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When I heard Schwarzenegger allegedly hired Porter Novelli for $500,000 to greenwash the pending aerial pesticide spray in California--a spray known to cause cancer and lung disease in animals--I thought to myself...
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